Blog Archives

Email Marketing: Remove “via” and “on behalf of”

Trust is a very important part of the web and a big trust-crusher is when you receive an email from a business, but it uses an unknown domain name or with “via” in the return address.  See the email below

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Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance.

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