Google Analytics

Google Analytics is a powerful tool that provides a low barrier of entry into analytics. It is so easy to use, nearly every new website owner should install it!


First things first, create a Google Account.  Be sure to not use a personal account unless your site is strictly for hobby purposes.  Next comes installing the tracking code on your website.  During the sign-up process you are instructed to create the code.  For more information on installing the tracking code, see Installing Basic Google Analytics Tags.  That’s it!  For your first time though, this takes about an hour.  When you know what you are doing, from account creation to implementation is about 5 minutes.


Now that you are collecting data, it is time to begin generating some basic reports.  This will ensure the tracking code is setup properly and provide a baseline of user behavior.

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