Blog Archives

5 Facebook Marketing Mistakes

In a recent post we discussed 5 Steps to improve your Facebook presence.  In this post we will discuss 5 things to avoid. 1) Hurting the brand Your a professional buisness and your Facebook posts should reflect that.  While you

Posted in Uncategorized

Facebook Marketing in 5 steps

So you want to reach more people with Facebook?  Let’s breakdown what you can do to make yourself successful. 1) Identify Goals Most clients I see have a social presence, but it is in complete disarray.  When asked what they

Posted in Uncategorized

Analytics 101: Hits, Pageviews & Visits

What is a hit? How is different than a page view? What constitutes a visit? Let’s will explore the definition of these basic building blocks of web analytics, and also explore how these basic metrics misbehave, causing misleading data and

Posted in Uncategorized

Installing Basic Google Analytics Tags

Installing Basic Google Analytics on your site takes only a few minutes. Lets take a look at what is involved. Create an account If you have yet to create an account, read Creating a Google Analytics Account. It is worth

Posted in Uncategorized
Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance.

Analytics Newsletter

Enter your email address to join our mailing list.