Blog Archives

Google Analytics: Admin and User Permissions Finally Here!

Long overdue, admin and user permissions changes have been implemented.  No you do not have to worry about someone deleting or hijacking your Google Analytics account. Why the Change? Prior to this change, there was only two options for users:

Posted in Google Analytics

Google Analytics: Profiles and Views

Confused about the terminology of profile and view within Google Analytics?  First, they are the same thing!  In June 2013, the Google Analytics team renamed profiles into views.  You should begin using “view” exclusively, though you will see “profile” everywhere and

Posted in Google Analytics

Creating a Google Analytics Account

So you have decided upon Google Analytics. Good choice! The first step is to create a Google Account. Even if you already have a Google Account, be sure to read about account caveats.

Posted in Analytics 101, Google Analytics, Reporting Tool
Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance.

Analytics Newsletter

Enter your email address to join our mailing list.