Blog Archives

5 Facebook Marketing Mistakes

In a recent post we discussed 5 Steps to improve your Facebook presence.  In this post we will discuss 5 things to avoid. 1) Hurting the brand Your a professional buisness and your Facebook posts should reflect that.  While you

Posted in Uncategorized

Facebook Marketing in 5 steps

So you want to reach more people with Facebook?  Let’s breakdown what you can do to make yourself successful. 1) Identify Goals Most clients I see have a social presence, but it is in complete disarray.  When asked what they

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Google Analytics: Admin and User Permissions Finally Here!

Long overdue, admin and user permissions changes have been implemented.  No you do not have to worry about someone deleting or hijacking your Google Analytics account. Why the Change? Prior to this change, there was only two options for users:

Posted in Google Analytics

Email Marketing: Remove “via” and “on behalf of”

Trust is a very important part of the web and a big trust-crusher is when you receive an email from a business, but it uses an unknown domain name or with “via” in the return address.  See the email below

Posted in General Tagged with:

Google Analytics: Profiles and Views

Confused about the terminology of profile and view within Google Analytics?  First, they are the same thing!  In June 2013, the Google Analytics team renamed profiles into views.  You should begin using “view” exclusively, though you will see “profile” everywhere and

Posted in Google Analytics

Analytics 101: Hits, Pageviews & Visits

What is a hit? How is different than a page view? What constitutes a visit? Let’s will explore the definition of these basic building blocks of web analytics, and also explore how these basic metrics misbehave, causing misleading data and

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Installing Basic Google Analytics Tags

Installing Basic Google Analytics on your site takes only a few minutes. Lets take a look at what is involved. Create an account If you have yet to create an account, read Creating a Google Analytics Account. It is worth

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Creating a Google Analytics Account

So you have decided upon Google Analytics. Good choice! The first step is to create a Google Account. Even if you already have a Google Account, be sure to read about account caveats.

Posted in Analytics 101, Google Analytics, Reporting Tool

Reporting vs Actionable Analysis

Are you looking for a reporting tool or actionable user analysis?  Here we will take a look at both and see why you need both! When most people think of website analytics, they think of the reporting side of analytics

Posted in Actionable Analysis, Analytics 101, Reporting Tool
Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance.

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