5 Facebook Marketing Mistakes

In a recent post we discussed 5 Steps to improve your Facebook presence.  In this post we will discuss 5 things to avoid.

1) Hurting the brand

Your a professional buisness and your Facebook posts should reflect that.  While you may find office snapshots fun, your potential customers see that as childish.  Only post images that

2) Promoting Personal Causes

Your customers like you because you make the best blue widgets in the world, not because of your personal preferences, particularly in politics and hot-button issues.  There is no issue with messages supporting universally accepted causes such as community blood drives or the like, but keep politics and other controversial topics for the break room (or better yet home!).

Alienating customers that you fought so hard to get can be extremely counter productive, particularly in today’s single-issue political world.

3) Too many posts

If one is good, two is better right? Maybe, but 10 is too many!  There is no optimal amount of posts per day/week/month.  What is more important is value of the posts.  A single well engaged post can trump all posts from a prior month.

Think the value proposition here.  If you post 5 posts a week, will they all have value?  What if you posted 10? 20?  Find the number that works for you and stick to it.  Nothing frustrates people more than the Facebook equivalent of SPAM.  Worse yet, Facebook now implements filtering on posts and all your posts may never be seen.  Save you time and energy and focus on quality, not quantity.

Some guidelines.  Minimum 1 post per week and at most 4 posts per day.  Certainly you have a few minutes each week for a post (schedule it!).  On the other hand it is doubtful that you have enough genuine things to say that require (on average) more than 5 posts a day.  If you have various business components overwhelming a single account, consider setting up multiple accounts and cross-promoting the important posts.

4) Typos and grammar

Occasional issues are okay, but steer clear of the:

  • Abbreviations — lol, wut (“what”), idk (“I don’t know”), etc. — You might use them for texting, but they are very unprofessional.
  • Grammar — “contrats gr8 work” — Younger generations are more tolerant of poor grammar (or is that ignorant of it?), but do your best to get it right.  That said, do not fret the occasional slip.
  • Spelling — Browsers now have in-line spell check by default, so no excuses!

5) Inactivity!

People notice gaps of posts, particularly if you posts in bursts, followed by months of downtime.  There is no perfect amount of posts per week, but you should by consistent.  If you cannot manage one post per week, delete your business’ account…really delete it. It will do more harm than good.  An account that has 6 months since the last post is like an old boarded up building, except you can demolish for free!

If you are having trouble being consistent, then schedule time into your week and use tools like HootSuite to schedule out the posts for the next week or two.

If you have not read it, check out 5 Steps to improve your Facebook presence.

Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance. Contact Greg at greg@uptickanalytics or on Google Plus

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Gregory Moore, founder of Uptick Analytics, is a data scientist and analytics guru. With a Ph.D. in the fields of optimization and data mining, he is passionate about finding actionable insights for better performance.

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